London Doctors Clinic was established in 2014 to ‘disrupt the private healthcare market’ by offering high quality private healthcare at a lower price and to provide access for people to see a doctor without the wait.
With 10 existing clinics in London and plans to expand further within and outside of London, Lean was tasked to develop a contemporary update whilst maintaining the Green and Blue brand colours.
After initial briefing and brainstorming, we set to work creating a broad selection of new draft logo ideas. One stood out and was developed to form part of today’s new brand identity which includes a ‘Doctors Clinic Group’ logo that's used for Clinics outside the M25.
The next task was to take a selection of existing materials and rebrand them using the newly developed branding, examples of which are shown in the slideshow below.