General services adverts which were part of the Oxygen Freejumping brand launch campaign.
Lean were commissioned to produce 3x 30 second adverts for their Sky Adsmart launch campaign. Videos featured Team GB members and Seb (Sébastien) Foucan, the founder of freerunning who is considered as an early developer of parkour.
The adverts specifically targeted households within a 10-mile radius of their location in Acton and even more specifically, those households with children between 5 and 13 years old. So when a TV programme went to the 'ads' a target household saw an Oxygen Freejumping advert, whilst their neighbour saw a different one.
Filmed on location in one very long day, it also included a simultaneous photoshoot for stills to be used in other online and print-based marketing activities.
A number of other short promotional videos were produced at later dates using other footage from the days activities.