Basuto Medical Centre is a privately owned GP clinic based in Parsons Green, Fulham.
As part of the rebranding project, we carried out a photoshoot. The shoot consisted of headshots of the clinic staff, images of the clinic and the new signage and some supporting images of the local area to help illustrate the locality of Basuto Medical.
Before the rebranding, there was very minimal in the way of external branding, so for new visitors, the clinic wasn’t easily identifiable from the road. We solved this issue by designing a bespoke back-lit sign which had a soft glow effect from dusk.