Pharmanovia briefed us to produce an awareness video for The Short Synacthen Test which is used to help diagnose or rule out a rare condition called Addison’s Disease.
From the initial briefing, we worked together with Dri Choa (a senior endocrine nurse specialist at St Mary’s Hospital Paddington) to draft a script for technical approval to ensure the content was referenceable and that the end video could be certified for use in the UK.
Once the script was approved, we shot the core video content in just under three hours on location in Paddington at the end of a busy week in the clinic and before the area of the hospital was secured for the evening.
The next part of the project was to generate a storyboard using the video content for editing and so we could add in graphical elements to help create additional visual support for the video and voiceover. The storyboard had to go back into approval for final intended content approval before we could create the graphics and start production and the final cut for certification.