Basuto Medical Centre is a privately owned business that provides a wide range of subscription-based general practitioner services at its surgery based in Parsons Green, Fulham.
Our first task was to carry out a rebranding exercise that would appeal to the local community in this affluent part of London. At the same time, we started planning the site-map and carried out initial design layouts for approval before commencing development for the new website.
The website used mostly existing content, all of which was assessed for local keyword opportunities and was assessed against the local competition to help maximise the websites organic search abilities.
We also provide design and production for a number of other items that included environmental signage, and a Royal Mail door-drop campaign designed to drive new enquiries and subscriptions in this now highly competitive market.