Symfony IOL’s

Bamboo Medical Communications
Project Description
Bamboo Medical Communications commissioned Lean to produce this 5-minute 2- and 3D animated project to educate and promote Tecnis Symfony® IOL lenses for Abbott Medical Optics (AMO) and was later rebranded to Johnson & Johnson after its acquisition of AMO.

As with all such projects, the initial work was based around the development of a detailed storyboard, which was used for creative content, voiceover script development and finally legal approval before commencing production. The storyboard was also used to demonstrate how the piece visually transitioned.

The initial project took around 3-months to deliver, this time included storyboard development, the animation and final legal approvals.

  • Project management
  • Design
  • Motion graphics

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